DESIGN RESEARCH METHODOLOGY - RESEARCH IMPLEMENTATION

11/10/19 -1/10/19 (Week 8 - Week 10 )

Neoh Kar Yan (0339338)

Design Research Methodology 

Research Implementation

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LECTURE NOTES

Lecture : -

18/10/19 (Week 8)

Dr. Jinchi said that I have to study about branding and what does it encompass. She said that I have to always remember that I'm studying about the communication of visual elements, not consumer behaviour, thus I should be finding out how people are attracted or convinced by these visual elements. Therefore, my survey questions should be tweaked to the consumers point of view.

Lecture : -

25/10/19 (Week 9)

Fig.1.1: Survey

Fig.1.2: Visual Analysis

Feedback: Dr. Jinchi said that my research methods are well planned. She helped improve my survey questions and added some elements to study for my visual analysis. I was told to write the about strengths of choosing a survey approach and why is it important to gain insight from consumers using this method. She reminded me to adjust my questions to suit the consumers level of understanding so that they are able to answer. Initially, she mentioned that the choice of my two brands isn't that suitable as the their logos are both primarily type focused approach. After seeing my questions and my justifications, she said that the two brands are relevant and fulfills my research objectives.

Fig.1.3: Survey (revised)

Fig.1.4: Visual Analysis

I created my survey form via Google Forms:

I stopped collecting my responses at 10/11/2019 at 1.25am

Here is my compiled research implementation:

Feedback:

• Clarity of selection & justification of research methods – Point forms are too simplified, missing out on justifying thoroughly (e.g. why open and close ended survey questions are suitable for your research? Why is everyone your target respondent for the survey? Why is direct observation necessary for your visual analysis?) and then relate to the research objective. All the survey questions must be justified, and if can, supported by research. The selection of Kiehl’s and The Body Shop is fairly well justified. Variables of packaging, store layout and uniform are not justified.

• Relevance of research implementation – It’s good to see that there is some analysis found, subsequent to description of survey results, e.g. pp. 11 and 17. The visual analysis is conducted with much organisation through dissecting each brand’s visual elements and categorising them. However, more could be discussed as the current analysis is not adequate (e.g. typography of The Body Shop’s Tea Tree Oil) for visual understanding in relation to the research objective. 

Final research implementation: