CREATIVE BRAND STRATEGY - PROJECT 3
12/10/20 - 04/12/20 (Week 8 - Week 15) Neoh Kar Yan (0339338) Creative Brand Strategy Project 3 INSTRUCTIONS PROJECT 3 Carrying on with the direction from Project 2, my plan was to redesign and rebrand Penang International Food Festival to Ipoh International Food Festival. Project requirements: You will synthesize the knowledge gained in Project 1 and 2 for application in task 3. By utilizing information gained through previous projects, students are to execute the proposed campaign / event branding. Based on Project 1 and 2, students are required to create an ebrand book for the chosen campaign / event branding. Additionally, students are to apply the proposed branding strategy to at least three (3) applications (creativity and relevancy is crucial) as well as produce at least three (3) impression artworks of how the brand strategy will be applied (think customer journey and engagement). Last but not least, you are to create a brand promotional video that is 30 seconds but no long
