PACKAGING AND MERCHANDISING DESIGN - FINAL PROJECT

15/06/20 - 20/07/20 (Week 10 - Week 15)

Neoh Kar Yan (0339338)

Packaging & Merchandising Design 

Project 2 - Merchandising design

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LECTURE NOTES

Week 10 (15/06/20)
Merchandising & Visual Merchandising

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INSTRUCTIONS

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FINAL PROJECT 

For our final project, we were tasked to come up with four merchandise products alongside with the main product from project 2. 

Since our product brand theme is focused on health, our merchandise should also reflect the theme of staying fit and healthy. Therefore, Kelly and I chose to design the following four items:

1. Drawstring bag

2. Cap

3. Towels

4. Bottle

Our progression can be found below in the google slides:

Kelly worked on the merchandise products and here are the final outcomes:

1. Drawstring bag

For the drawstring bag, the tagline of Yovia is used on the front side of the bag as well as the logo. The bag is designed to look sporty for fitness enthusiasts.

Fig 1.1: Drawstring bag

2. Cap

For the caps, the logo of Yovia is included on the front and the colours white and green are available.

Fig 1.2: Cap

3. Towels

For the towels, the logo of Yovia is applied and the colours white, green and black are available.

Fig 1.3: Towels

4. Bottle

For the bottles, the logo of Yovia is displayed and the colours white and green are available.

Fig 1.4: Bottles

Submission

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FEEDBACK

Week 10

Mr. Shamsul mentioned that we should include some information about probiotics or visuals for the users to understand. We can also come up with the USP for our packaging. We can also come up with a secondary packaging for the product, such as a holder for the yogurt drinks in sets of 4. Mr. Shamsul like the brand name and has no problem with our other ideas. Regarding the packaging to be in BM, Mr. Shamsul suggested to have two face to the packaging with the label in both languages and the information to remain in BM. Furthermore, he also asked us to think more on the primary packaging material where it can be easily disposed, the shape of the bottle etc.

Week 11

Mr. Shamsul helped us to shortlist the logos that we digitised, as we further explore the colours, we finalized on no.2 and no.4. Meanwhile, for the merchandise, it's good to have a theme to help think of the types of merchandise. The merchandise that is themed "Keep fit/healthy" is listed and Mr. Shamsul is okay with it, we can now progress with the packaging.

Week 13

Mr. Shamsul likes the packaging design on the 17th slide as it is clean and well presented. We can proceed with this style. The typeface used for the additional information can be in another secondary typeface. Continue to work on the back of the packaging with the nutritional information and the sleeve and merchandise.

Week 14
You can continue with the first mock up design, it looks good. Remember to show Mr. Shamsul the merchandising by this week.