CREATIVE BRAND STRATEGY - PROJECT 1A
Neoh Kar Yan (0339338)
Creative Brand Strategy
Project 1A - Case Study
LECTURE NOTES
24/08/20 (Week 1)
On our first day of class after MCO, Mr. Mike briefed us about the module and explained what is a campaign and event.
INSTRUCTIONS
PROJECT 1A
Week 1
Our first task was to select a famous event/campaign and to conduct a case study on it. I decided to do my case study on Dove's Real Beauty campaign. This was just an exercise prior to project 1A.
The same as last week, we were to conduct a case study on an event/campaign then present on it. Below are my research findings and my presentation slides.
FEEDBACK
Week 3
EXPERIENCE
OBSERVATION
FINDINGS
FEEDBACK
Week 3
Specific Feedback: Good presentation, Front part is solid, art direction explained well and clear, however, brand execution missing some parts. I should analyze more on the brand execution & brand experience especially pre-event as it requires the most work, how the anticipation builds up.
REFLECTION
EXPERIENCE
OBSERVATION
FINDINGS
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