BRAND CORPORATE IDENTITY - FINAL PROJECT A
Neoh Kar Yan (0339338)
Brand Corporate Identity
Final Project A
LECTURE NOTES
INSTRUCTIONS
FINAL PROJECT A
Week 7 (30/05/20)
We had to think of the applications of our brand and here are some of the ideas that I proposed this week.
Week 8 (02/06/20)
I planned on the table of contents and finalized the applications.
I started designing the brand's business card. There are two approaches to this. The first one includes the elements from the logo but laid in a different arrangement. The second one is more proper and less loud.
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| Fig 1.1: Business card process |
Week 9 (09/06/20)
This week I planned out the pagination for my brand book and did a few sample layouts for it to see how it looks like. I have also managed to work on a few more applications.
Here is my rough pagination planning and sample layouts:
I made more variations to the business card. I do plan to have my business card to be more corporate while the other applications to have more excitement as my brand personality is both whimsical and professional.
I have made three approaches to this. With the first one being simple with just the element of the senses. This would be applicable for the coasters. Meanwhile, the bottom two approaches are for the stickers to seal takeaway bags or food packagings.
Week 10 (16/06/20)
This week I worked on my store card and finalized both my business card as well. I also did a mock up for my stickers on the takeaway bag and the coasters. I started to work on my menu.
Week 11 (23/06/20)
According to last week's feedback, I improved my menu. I finished the rest of the applications as well such as the social media and the store facade.
Week 12 (30/06/20)
Week 13 (07/07/20)
This week I planned out the pagination for my brand book and did a few sample layouts for it to see how it looks like. I have also managed to work on a few more applications.
Here is my rough pagination planning and sample layouts:
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| Fig 2.1: Pagination planning |
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| Fig 2.2: Sample layouts |
I made more variations to the business card. I do plan to have my business card to be more corporate while the other applications to have more excitement as my brand personality is both whimsical and professional.
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| Fig 2.3: Business card process |
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| Fig 2.4: Graphical elements process |
I have made three approaches to this. With the first one being simple with just the element of the senses. This would be applicable for the coasters. Meanwhile, the bottom two approaches are for the stickers to seal takeaway bags or food packagings.
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This week I worked on my store card and finalized both my business card as well. I also did a mock up for my stickers on the takeaway bag and the coasters. I started to work on my menu.
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| Fig 3.3:Coasters |
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| Fig 3.5: Apron |
Week 11 (23/06/20)
According to last week's feedback, I improved my menu. I finished the rest of the applications as well such as the social media and the store facade.
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| Fig 4.2: Social Media |
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| Fig 4.3: Store Facade |
Week 12 (30/06/20)
Week 13 (07/07/20)
First attempt on brand story animation:
Week 14 (14/07/20)
Final Brand Guide Book:
Final Brand mock up compilation:
For my applications, the application of my social media can be a post, a few posts, or even an Instagram story depending on my idea. I should think about the idea I want to express. Ms. Low is okay with my idea of having the menu/form and business card in a more professional approach while the rest of the applications can be funkier. For my menu and form, I can have both as I need it to include for all the information needed for my brand. For my food take away packaging, either I can have it printed with the graphical element or a sticker. For the apron, instead of badges, I can have two different colours to differentiate between the staff and customers as the degree of recognition is bigger than a badge. For next week's class, we should plan our brand book, especially the pagination with the chapters.
Week 8
For my brand book saddie stitch binding idea, Ms. Low suggested that I can have a book within a book concept where I have different individual books showcasing different content. My next step will be to prioritize the graphical elements as they are my core identity.By using the stylistic approach of the elements in the logo I can use it to design my other graphical elements. After showing my business card design, the first approach feels loud while the second one seems quiet. The use of small capital letters feels a little unusual to be applied and the white space can be improved. It is good that I put the name on the left as some people have longer names. Right now I plan the pagination and think about the type of binding for the brand book that I want to achieve.
Week 9
After showing my pagination planning, Ms. Low commented that the planning looks fine and I might want to allocate more pages for the applications. For the two sample layouts that I've done, Ms. Low mentioned that I may want to be aware of the text and background as the text has the same colour as some of the elements on the background, thus it created some visual noises and I may want to leave some space for that. Once I start working on the application pages, there will be another typeset. For the contents page, the left and right allignment may be concerning for the eyes to navigate and the excitement can be on the graphics instead from the text. As for my graphical elements, they look fine. I may want to try more variations where it can be a more complex combination with more graphical elements and see how it can be more exciting. Furthermore, for my business card, the corporate approach on the top can be my name card for the staffs and the one with the graphical elements can be the brand card. So far my stickers looks fine. The 1st approach are for the coasters and the 3rd approach for the stickers. For my next progression of applications, I should focus on the menu as it caries more importance. So far everything is on track and work on the remanining applications and graphical elements.
Week 10
My new variation of graphical elements look better now but I can still further explore in the different size and scaling. My business card and store card also looks fine. Regarding my menu, Ms. Low suggested that the typeset and typestyle can be improved or add some graphic, information elements as the information hierarchy looks very monotonous. Maybe I can add some bar/ dots. Try to differentiate the different workshops and prices. Meanwhile on the apron, which is on a bigger area, I can further explore on the pattern that I have.
Week 11
My menu does look more communicative now but I can still work on the spacing and typesetting and introduce other shapes so the text info is more comfortable. My social media instagram post and story looks fine, the storefront signage also looks fine but maybe I can make it stand out more. My storyboard animation is okay, the message is good. However, maybe I can think of another way of how we experience the food, the way we create the visual. Maybe I can include the information of each of the senses.
Week 12
Regarding my brand book, there are some minor adjustments to rethink of, for instance, for my vision and missions page, the title can have a horizontal treatment instead of a vertical one. Meanwhile, the mouth element in my tagline looks slighly thicker than the rest. As for the logo, I can omit logo lockup. For all my applications, I should have a write up to indicate the details of the item. As for the rest of my mockups, it is finalized and I will have to draw out a flat graphic to replace the mockup that I currently have. For next week, I will be showing my logo animation and complete brand guide book.
Week 13
My animation has good sequence. Perhaps I can reduce the amount of text and set the text in a larger size and highlight the alphabet. I can maybe make all the text appear again the last scene. The cake icon can also look more like a cake and include the graphics that I have. As for my brand book, the blank page looks a little awkward and I can include photos in. For my measurements, I should indicate it based on the format given which includes the size, material and surface finishing.
Week 14
Week 13
My animation has good sequence. Perhaps I can reduce the amount of text and set the text in a larger size and highlight the alphabet. I can maybe make all the text appear again the last scene. The cake icon can also look more like a cake and include the graphics that I have. As for my brand book, the blank page looks a little awkward and I can include photos in. For my measurements, I should indicate it based on the format given which includes the size, material and surface finishing.
Week 14
For my brand guide, I have to indicate the size of the letter 'N' for the unit of measurement. As well as for the format of the application details, I should indicate the weight and height. For my signage, I will have to adjust the height of the signage to be overhead. Other than that, everything looks fine and my animation also does look fine. Try to create a mockup image and a structure for my brand guide book.
Branding guidelines specify how your brand will be represented—visually, tonally, and verbally. They usually take the form of a digital or print packet or presentation. Branding guidelines may also be known as a brand guide, style guide, or brand book.
That’s why it’s so important to include logo design in your branding guidelines. You might have a main brand logo, logos for different divisions or products of your company, and various version of your logo that can be used on a range of platforms. Your guidelines should also include acceptable logo sizes and dimensions so logos don’t become warped.
You can even demonstrate preferred line spacing, how text should be added to images, and how fonts should look in a hierarchy of titles, body text, and captions.
When building your branding guidelines, it can be tempting to get caught up in the eye-catching logos and designs, but remember to always tie these creations back to your core mission and audience interests.
REFLECTION
EXPERIENCE
Throughout this module, I got to learn how to create a brand from scratch. From determining the type of business, designing the logo, then to creating the identity of the brand through different applications. This module has the heaviest workload in my opinion. In the early stages, I struggled a lot as well at coming up with the business idea and the development of the logo. In order to achieve the final brand outcome, there were tons of attempts, changes and refinement. Creating a brand isn't an easy task, so much thought process goes behind it. I am grateful to Ms. Low for being so patient with us, giving us detailed and timely feedback to improve our work.
OBSERVATION
Not only for myself, but I have watched how my classmates develop their brand from scratch. It was also interesting to see how things are created from their side, with different type of business and concept. I observed that this module has stretched me a lot, in meeting the requirements every week. There had been many late nights pulled to achieve it. Hence, at the end of this semester, I feel happy that it is over and having a break from now would be nice.
FINDINGS
Initially, I thought my type of business was too unique and hard to adopt it in real life. In order to achieve it, I had to think out of the box and not to be afraid. This project was very interesting and eye opening as I get to learn and understand the essentials in creating a brand. It has made me appreciate the process that goes behind it. I learned a lot and there is definitely still a great room for improvement.
Initially, I thought my type of business was too unique and hard to adopt it in real life. In order to achieve it, I had to think out of the box and not to be afraid. This project was very interesting and eye opening as I get to learn and understand the essentials in creating a brand. It has made me appreciate the process that goes behind it. I learned a lot and there is definitely still a great room for improvement.
FURTHER READING
1. How to build your branding guidelines from scratch - Amanda Walgrove
You can even demonstrate preferred line spacing, how text should be added to images, and how fonts should look in a hierarchy of titles, body text, and captions.
When building your branding guidelines, it can be tempting to get caught up in the eye-catching logos and designs, but remember to always tie these creations back to your core mission and audience interests.
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